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Ruby Cheer & Fitness

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The Story

Ruby Cheer & Fitness was started in 2018 by Director and Head Coach,

Shanique Gonzalez-Cooke.

Shanique was already coaching in schools and teaching classes for other companies when a parent at her daughters school suggested that she run a cheerleading club at the school as it had never been done there before and her daughter would love to join. 

Shanique loved the idea and had always wanted to run her own business. She had studied business at school and had a qualification in Business and finance from collage so she knew she could do it.

At the time she had 2 young children and knew that it would be a challenge to juggle a family and the business but with the support of her husband she moved forward to create Ruby Cheer & Fitness. 

The Company


  • We believe that cheer and fitness should be accessible to everyone no matter your level of ability.

  • We have a great passion for cheerleading and want to share what we love with the community.

  • We believe that health, fitness and being involved in sports makes way for a fuller and happier life.

Ruby Cheer & Fitness aims to:

  • To provide classes that are fun and enjoyable 

  • Bring the community together through cheerleading

  • Encourage being active for all ages and abilities

  • Help you achieve your cheer and fitness goals  

All our coaches are qualified in their field as well as DBS checked

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